Why this project, why now?

Like many artists and creatives, I’ve drawn pictures all of my life, often for work, often for fun, and also as a kind of personal therapy or creative meditation. Conversely, I had never considered myself to be an activist, but to some degree that has changed over the past few years. The inequality spotlighted by the pandemic, coupled with the murders of Ahmaud Arbery, George Floyd and many others has forced me to think about what kind of contribution I can make in these troubling, but hopefully transformative times.

“Our lives begin to end the day we become silent about things that matter.” MLK

These words by Martin Luther King Jr. remind us that doing nothing when you witness injustice isn’t an option and actually makes us all complicit. This is how and why the Love Project began — A combination of something I could do and a way to help drive and support social change. I do not believe that any of us is all good or all bad but surely we are all better than the stereotypes used to describe us. At the root of all of these stereotypes is ignorance, racism and fear.

My name is Robert Poulton, I am a designer and creative, I’ve spent most of my career behind a camera or computer designing, directing and creating for companies and corporations. Work has given me the opportunity to travel, learn and appreciate the power of words and images.

The artist Norman Lewis said —

“…the goal of the artist
 must be aesthetic development,
and in a universal sense,
to make in his or her own way some
contribution to culture.”

I believe we all have something to contribute that can help make a difference and affect positive change. This is my attempt, in the only way I know how, to add something meaningful to this conversation.

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